We take a phone-first approach to reach your target customers, arrange qualified meetings based on criteria you define, and you only pay when meetings actually happen. There’s no upfront cost for meetings themselves, though we do charge a small platform fee to keep the service running.

How the Process Works

We start by understanding exactly who you want to talk to: their company size, industry, job title, and any other specific factors that matter for your business. Once we’re aligned on your target profile, our team begins outbound calling to these prospects.

When we connect with someone who fits your criteria and shows genuine interest, we handle the scheduling. You’ll meet with qualified prospects who have already indicated they’re open to a conversation. We take the administrative burden off your plate, so you can focus on what you do best: having meaningful conversations and closing deals.

Defining What “Qualified” Means

This is where the model actually works in your favor. You get to set the qualification bar. Maybe that means the prospect needs to be a decision maker with a specific budget. Maybe it means they need to have a particular pain point or be planning a project in the next 90 days.

We work with you to document these criteria upfront, and our team uses them to filter conversations on the front end. This keeps your calendar filled with people who actually fit your ideal customer profile, not generic leads that waste your time.

The Pricing Model

Here’s what makes this different from traditional SDR services. We charge a platform fee to cover our infrastructure and support (typically $500-2,000 per month depending on scope and volume). Then, when a meeting happens and meets your criteria, you pay a per-meeting fee.

The per-meeting cost varies based on the complexity of reaching your market, but most organizations pay $200-500 per qualified meeting. The key difference: if a call doesn’t convert to a meeting, or if the prospect doesn’t actually qualify by your standards, there’s no meeting fee. You’re not paying for attempts or interest; you’re only paying when actual meetings occur.

This removes the guesswork from your sales development spend. You know exactly what you’re paying per qualified conversation instead of hoping that the dozen cold emails sent yesterday eventually turn into meetings.

Why Phone-First Works

Cold calling gets a reputation it doesn’t deserve. When done right, it’s the fastest way to get a real conversation. You can’t A/B test a phone call, but you also can’t hide behind email templates.

Our team uses a consultative approach on these calls. We’re not pushing; we’re qualifying. We ask enough questions to understand whether there’s a real fit before taking up your time. This means the meetings that land on your calendar are substantially warmer than what you’d typically get from cold outreach.

Getting Started

The model works because both sides align on what success looks like. You define the win, we deliver qualified conversations, and you pay for results.

Ready to see how this works for your business? Book a call to walk through your target market and qualification criteria.

Related reading

Volume vs. Precision: Why Prospects Choose Differently

How to book a managed sales campaign for insurtech businesses in the UK

Why Fintech Sales Win on Operations, Not APIs

Want the meetings instead of the reading? Nurturance books qualified sales meetings for B2B fintech, insurtech and SaaS companies. Real phone calls by specialist US callers, and you only pay when a meeting happens. Book 15 minutes with our founder.

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