Where to find outbound sales campaigns for fintech companies in the UK

The Hidden Challenge: Finding Real Outbound for UK Fintech

Most fintech founders hit the same wall. You’re growing. Revenue’s solid. But your pipeline is thin. You hear everywhere that outbound sales is the answer, but when you go looking, you either find:

Agencies that charge £50k upfront for 3-month retainers

Freelancers promising “unlimited outreach” on cheap automation

DIY platforms that let you send 5,000 generic emails and call that a campaign

None of it converts. And in fintech, where your ACV is high and your buyer is specific, generic doesn’t work.

The real problem isn’t finding outbound options. It’s finding outbound that actually works for fintech.

We built Nurturance because we were frustrated by the same thing. We’ve now run hundreds of campaigns for fintech and insurtech companies across the UK and US. Here’s what we’ve learned about where to find outbound that moves the needle.

Where to Actually Find Outbound Sales Campaigns

1. Specialist Outbound Agencies (Caller Model)

This is the most expensive option, but it’s the most predictable. Agencies like ours hire, train, and manage real humans who call your prospects. You typically pay:

£3,000 to £8,000 per month for a 1-2 person calling team

Minimum 3-month commitment (usually)

Shared or dedicated callers depending on budget

The advantage: Real conversations happen. Your buyer feels a genuine person on the other end, not a bot. For fintech especially (where trust matters), this moves the needle on pipeline velocity.

The catch: You need the right agency. Many hire fast, train poorly, and burn out callers in 90 days. Ask for:

Call recordings and conversion rates by call outcome

Average connection rates (we see 35-45% connection rates on UK fintech lists if the data is clean)

What happens when a caller leaves (do they restart from zero?)

2. Outsourced BDR Teams (Hybrid Model)

Some agencies staff dedicated BDRs who handle both calling and multi-touch follow-up (email, LinkedIn). This sits between pure calling and pure automation.

Cost: £4,000 to £12,000 per month for 1-2 FTE equivalent.

Good for: Mid-market fintech where you need volume but can’t afford a full in-house team yet. You get more coverage than a single caller, but less training overhead than hiring directly.

Red flag: Many of these operations are high-churn. Turnover kills consistency. Ask how long their team members typically stay.

3. The Glencoco Marketplace Model

This is what we do. Glencoco is a pay-per-meeting marketplace where vetted sales operators bid on campaigns. You set your budget, they do the work, you pay per qualified meeting booked.

How it works:

You define your ICP and CTA

Operators submit proposals

You select operators with strong track records

You pay only for meetings that book (not for outreach volume)

You get full transparency: who they called, what happened, where the lead is

Cost: £250-£800 per qualified meeting depending on your industry and ACV. For fintech, expect £400-£600 per meeting on average.

Why this model works: Operators are incentivized to book real meetings with real buying intent, not just dial massive lists.

4. Self-Service Outreach Platforms

If you want to run campaigns yourself, these tools handle the mechanics:

Apollo.io, ZoomInfo, RocketReach: Lead database + outreach automation

Lemlist, Instantly: Multi-channel sequences (email, LinkedIn, SMS)

HubSpot sequences: If you already own HubSpot

Cost: £100-£500/month depending on volume.

Reality check: Most fintech founders underestimate how much work this is. You need clean data, great copywriting, and weekly optimization. Self-serve works if you have someone full-time on it.

What Actually Converts: The Metrics That Matter

Here’s what a real outbound campaign looks like for UK fintech, based on our data:

Connection rate: 35-45% (you reach who you’re trying to reach)

Meeting rate: 12-18% of conversations (real value-add talk, not a first-call close attempt)

Conversion to close: Depends entirely on your product and sales process, but assume 20-30% of meetings move to next round

This means: If you run a 300-contact campaign, you’ll connect with ~100 prospects, book 12-18 meetings, and likely close 2-4 deals. Real numbers. Not promising 50 meetings from cold calling.

If you’re seeing dramatically lower numbers, your data is bad or your offer isn’t resonating.

Common Mistakes (and How to Avoid Them)

Mistake 1: Starting with huge lists

Run 100-contact pilots first. Find what message converts before you spend £3,000 on a 2,000-contact push.

Mistake 2: Buying untargeted data

That £200 export from LinkedIn of “all UK fintech CTOs”? It’s 20% real CTOs, 80% noise. Use Clearbit, Hunter, or MillionVerifier to validate email addresses first. It costs more upfront but saves money on wasted outreach.

Mistake 3: Not tracking what works

Every campaign should track:

Which prospect segment converted best

Which call opening got the highest connection rate

How much time passed before follow-up emails worked

Which objection handling closed the most meetings

Mistake 4: Switching operators every 6 weeks

Outbound is a skill. A caller gets better at your pitch in weeks 3-8. If you churn operators constantly, you’re always training someone new.

The Real Question: What’s Your Time Worth?

Finding and managing outbound campaigns takes time. You can:

Spend £2,000-3,000/month to hire and manage BDRs directly (but now you’re an HR person)

Spend £400-500 per meeting on agencies or Glencoco (but you’re reliant on external quality)

Spend 15 hours/week yourself on self-serve automation (but now it’s your job, not your business)

For fintech founders, we typically recommend starting with marketplace models or specialist agencies for 3 months. You get data on what works, what your messaging is, and what your target buyer responds to. Then you can scale what works or hire in-house if you find repeatable success.

We run campaigns like this every week at Nurturance. We’ve learned that fintech buyers respond to specificity. Not “we help you close more deals” (they hear that 50 times a week). But “we help payment processors reduce payment disputes by 12% through faster chargeback routing” gets their attention.

If you’re ready to test outbound or scale what’s already working, reach out. We run campaigns on pure commission through Glencoco, so there’s no upfront risk. You only pay for the meetings that book.

Your pipeline won’t fix itself. But the right outbound partner makes it a lot less painful to fix it.