We place qualified meetings directly into your calendar on a pay-per-meeting basis, so you only pay when someone shows up who actually fits your ideal customer profile. No retainers, no monthly fees, no risk if the meeting doesn’t convert. We specialize in early-stage outbound for fintech and insurtech companies looking to accelerate their sales pipeline without hiring a full SDR team.
How the model works
Here’s the simple version: we identify, reach out to, and qualify leads in your target market. Once we confirm they meet your criteria, we book them directly into your calendar. When they show up to that call, that’s when an invoice gets generated. The cost typically ranges from $400 to $800 per qualified meeting depending on your ICP and deal size, but you don’t see a dime of that charge unless the prospect actually takes the meeting.
This structure aligns our incentives with yours. We’re not incentivized to flood your calendar with tire-kickers. We’re only making money when we’ve done the qualification work correctly and delivered someone genuinely interested in your solution.
What qualifies as a meeting
Before we book anything, we confirm the prospect meets your specific criteria: right title, right company size, right industry vertical, and genuine buying signals. We use a combination of LinkedIn research, company data, and direct conversation to vet each lead. If someone doesn’t fit, they don’t make it to your calendar, and we don’t get paid.
The definition of “qualified” varies by company. For a typical fintech infrastructure play, that might mean: VP or Director-level at a Series B+ fintech or insurtech company, with current pain in the workflow you solve. For others, it could be more or less stringent. We map that criteria with you upfront so there’s no ambiguity.
Why pay-per-meeting works better
Traditional sales development is expensive. A full-time SDR costs $50K to $80K annually plus overhead, and ramp time is typically 3 to 6 months. You’re committing that spend whether they hit their numbers or not. With our model, you pay only for results. A few meetings landed quickly can cost significantly less than a salary, and you can turn the program up or down based on your pipeline needs.
For companies ramping sales in a new market or testing a new ICP, this removes the risk of hiring and training someone for a role that might not work out. You get the same outbound motion without the fixed cost.
Who we typically work with
We focus on fintech and insurtech companies in the $5M to $50M ARR range who are either scaling sales fast or testing a new market. Some of our clients use this as a complement to their internal team during growth phases. Others use it to launch into a new vertical or geography without hiring. Either way, the structure is the same: qualified meetings, paid-per-performance.
Getting started
Onboarding takes about a week. We nail down your ICP and success criteria in an intake call, then start sourcing and reaching out immediately. Most clients see their first meetings land within 2 to 3 weeks. We’ll track everything in a shared dashboard so you know exactly what we’re doing and what it’s costing.
The risk to you is minimal: you’re only paying when someone lands in your calendar who fits your criteria. If the model isn’t working after a reasonable test period, you can pause without obligation.
Ready to see how this works for your specific situation? Book a call with us and we’ll map out your ICP and timeline.